AltosEzMat

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Customer Survey Results


CUSTOMER SURVEY RESULTS Recently we asked a thousand customers a number of questions like: How can we improve our product? How can we improve our service? Where did you learn about Alto's EZ Mat? Where did you buy your tools? What do you think of your mat cutter? The following is brief summary of the results. PRODUCT SATISFACTION RATING We asked 1,000 people to rate our product on a scale of 1 to 10, 1 for "Not Satisfied" to 10 "Very Satisfied." Please note that 10 is the most frequently checked box in every category. Not everyone answered all the questions which accounts for why the totals don't equal 1,000. Everybody who answered a 5 or less we called and helped them through their problems.
		Not Satisfied			Satisfied				Very Satisfied
Category	# of people who responded	1	2	3	4	5	6	7	8	9	10
Beginners Average of 8.84	507	0	0	1	0	12	17	33	114	127	203
Intermediate Average of 8.88	204	0	0	1	1	5	3	11	45	56	82
Expert Average of 9.10	83	0	0	0	0	0	2	7	13	18	42

Artists Average of 8.94	316	0	0	0	1	6	9	13	68	87	132
Crafters Average of 8.96	240	0	0	1	0	3	7	12	45	73	90
Photographers Average of 8.87	277	0	0	1	0	4	6	21	63	73	109
Picture Framers Average of 8.99	257	0	0	0	0	6	4	16	45	75	111

Total Average of 8.85		0	0	2	1	19	26	62	221	308	451



	# of Responses	Average Rating of
Females	396	8.90
Males	386	8.86

Under 20 years of age	17	8.82
20 - 29 years of age	64	8.75
30 - 39 years of age	168	8.95

40 - 49 years of age	279	8.76
50 - 59 years of age	226	8.94
60 and up years of age	182	8.86


We asked "What features do you like MOST about your Alto's." Many people wrote down more than one answer. The top four are listed here: 753 people said - ease of measuring, 645 people said - the 45 degree bevel cutter, 531 people said - crisp 90 degree corners, and 484 people said - small size. We asked "Why did you decide to buy an Alto's". 485 people chose to answer the question creating the following twenty categories: Cost Effective, Demonstration, Ease of Use, Features, Gift, Price, Quality, Recommended in Book, Recommended in Catalog, Recommended by Colleague, Recommended by Expert, Recommended by Friend, Recommended in Store, Recommended by Teacher, Reputation, Results, Simple, Size, Tried It, Versatility. We asked "What other picture framing tools do you own?" Of the 764 people who answered the question, 133 (almost 18%) SAID THEY OWNED ANOTHER (brand) MAT CUTTER BEFORE THEY BOUGHT AN ALTO'S We asked "Please estimate the number of mats you expect to cut in an average month."

# of Mats Per Month	# of People Who Responded		Average
1 to 5	432		8.73
6 to 10	261		8.89
11 or more	278		8.99
We included the product satisfaction rating info because we thought it was interesting that it went up the the number of mats cut per month.

In our survey we asked "What can we do to improve our products?" and "What can we do to improve our service?" We were very satisfied to learn that most people didn't have any suggestions and if they did it could be summarized in the saying "If it ain't broke, don't fix it." Your input is very important to us. Because of your comments and suggestions we made changes where we could and we are considering a few others at some future date. If you have any suggestions please write us at 703 N. Wenas St., Ellensburg, WA 98926, USA or email. Thanks. After all, your satisfaction is Alto's success.